The South Bend brand represents an emotional connection between our products and our customer’s fishing experience. We’re exciting yet affordable - a brand you can depend on no matter what you’re fishing for.
Experience the South Bend brand and the new product line-up that we’ve spent over 100 years developing and perfecting.
Upload your best fishing photo and caption it today!
Sure to be an unforgettable experience, South Bend’s lucky contest winner and their family will spend 3 nights in a beautiful, oceanfront resort on the beaches of Amelia Island, FL, during which, they will also spend a day fishing with the television host of South Bend’s Lunkerville, Mike D, and star on a full episode of the show.