header banner images for News & Events showing group fishing from bridge, a young boy with small fish he caught and a 3 generation family fishing from a boat.

News & Events

2017.04.20
South Bend's Lunkerville Announces Heroes On The Water Episode Premiere on Discovery Channel's Destination America

ADDITIONAL SOUTH BEND'S LUNKERVILLE "HEROES ON THE WATER: JUSTIN VAIL" EPISODE TO AIR ON WORLD FISHING NETWORK AND DESTINATION AMERICA

April 20, 2017 - South Bend’s Lunkerville,...

2017.02.21
South Bend's Lunkerville Teams Up With Heroes On The Water

OVERWHELMING VIEWER RESPONSE INSPIRES A NEW EPISODE FOR THE 2017 SEASON

Feb 21, 2017 - South Bend’s Lunkerville, the award-winning TV series that “catches real people with real fish...

2016.07.05
New and Improved Ready2Fish® Combos

SOUTH BEND® UNVEILS INNOVATIVE, NEW AND IMPROVED READY2FISH COMBOS AT ICAST 2016

July 5, 2016 - Since 1906, South Bend has been...

2016.07.05
New South Bend Products for 2017

SOUTH BEND® UNVEILS INNOVATIVE NEW PRODUCTS AT ICAST 2016

July 5, 2016 - South Bend Sporting Goods, known for offering easy,...

05.03.2017
National Fishing and Boating Week Begins with Nationwide Event

GET READY TO HAVE SOME #REELFUN DURING NATIONAL FISHING AND BOATING WEEK!

Celebrate National Fishing and Boating Week with kick-off events hosted at Walmart stores...