header banner images for News & Events showing group fishing from bridge, a young boy with small fish he caught and a 3 generation family fishing from a boat.

News & Events

05.04.2016
National Fishing and Boating Week Kicks Off with Nationwide Event

GET READY TO HAVE SOME #REELFUN DURING NATIONAL FISHING AND BOATING WEEK!

May 4, 2016 -...

01.04.2016
South Bend's Lunkerville Heads into It's 12th Season!

SOUTH BEND'S LUNKERVILLE HEADS INTO IT'S 12TH SEASON!

NORTHBROOK, IL (January, 2016)...

07.06.2015
Ultrafight by South Bend® -- Light Tackle. Big Fight!

ULTRAFIGHT BY SOUTH BEND® -- LIGHT TACKLE. BIG FIGHT!

ORLANDO, FL (July 6, 2015) - South Bend® will debut UltraFight Tackle, the latest in its growing portfolio of...

07.06.2015
South Bend Unveils Innovative Products at ICAST 2015

SOUTH BEND® UNVEILS INNOVATIVE PRODUCTS AT ICAST 2015

ORLANDO, FL (July 6, 2015) - South Bend® unveiled a number of exciting new products...